She arrived on the scene promising us a big ballast of unapologetic pop music. And we believed her. Promoted her. And even thought she was cute. She was in the right direction. She had the disco balls. She had the Atari triangles. She even had unicorns roaming around her. The songs that surfaced promised a smooth direction into pop path. Even when we thought “Meddle” was bit dry. We blamed it on the early progress of an artist. We believed her. Why wouldn’t we, she plays an Japanese instrument called the Tenori-on.

But, from there on it was all downhill. The highly-anticipated BBC-boasted album Hands came out and it was more Ruby Blue, less Overpowered. More gold-fluff less Goldfrapp. We’re not saying it’s not all there, but it’s hardly Robyn-esque truimph.

It all started with the music video for her make-or-break single – “New In Town.” Don’t get me wrong, it’s a good song. But, the video is so overproduced. It’s a Los Angeles kind of video for a song that would have been fine being filmed in an East London artist’s little apartment. It stalled at #13 in the UK.

Then came the album. Not what was expected. The electro is there. The pop less so. It sounds like a Pet Shop Boys fan with really good mixing software trying to make it on MySpace. Maybe that’s what she is. But, Hands just sounds like the album that Siobhan Donaghy would shelve herself.

Then came her decision to release “Remedy” as a second single. It’s one of the weakest tracks on the album. A Freemasons couldn’t save it. The video is set to debut soon and we’ll see if this saves it. But, our bets are that it won’t. Somewhere between MySpace and “New In Town” she lost it. On her new American EP Illuminations she ditched the unicorns for a Britney look (Above). Let’s see if it works for her.