“Summertime Sadness,” one of the best tracks on Lana Del Rey’s album Born To Die, is getting the video treatment but not in perfume as form. The video looks like it will be one of those earlier treatments. This video could have been an epic saga of sorts but instead we get this instagram-inspired offering.
Lana Del Rey is on another single. Here she plays both Marilyn Monroe or Jackie Onassis and her Kennedy is A$AP Rocky. The song is great and the video treatment makes for a pleasantly charming video. It doesn’t feel like a cologne commercial, but its in keeping with her other social-media-guerrilla offerings.
This might sound like the average Lana Del Rey track – bluesy standards with her signature drab vocals. But, once the “hello, hello…” kicks in on the chorus of “Without You” it grabs you and takes you elsewhere. This is another one of those tracks that takes a minute to like and then prospers into a well-spun tune on the album. It’s one of the highlight tracks on Born ToDie, deservedly so.